技术与未来--中国广告协会学术与教育工作委员会2022全国广告学术研讨会综述

Technology and Future:Review of the 2022 National Advertising Academic Conference of the Academic and Educational Working Committee of the China Advertising Association

2022年12月22日,中国广告协会学术与教育工作委员会2022全国广告学术研讨会在厦门召开,在22日上午的主论坛上,十二位学者围绕广告技术发展、新环境下的营销传播、广告未来趋势洞察和新环境下的广告教育变革四个方面作了主旨发言,回应了当下的理论问题和现实问题。

On December 22,2022,the 2022 National Advertising Academic Seminar of the Academic and Educational Working Committee of the China Advertising Association was held in Xiamen.At the main forum on the morning of December 22,12 scholars made keynote speeches around the development of advertising technology,marketing communication in the new environment,insight into the future trend of advertising and advertising education reform in the new environment,responding to the current theoretical and practical problems.