舟山渔村红色旅游高质量发展研究

Study on High-Quality Development of Red Tourism in Zhoushan Fishing Village

红色旅游是爱国主义与休闲旅游相结合的一个旅游产业。舟山渔村的红色旅游是舟山旅游业不可或缺的一部分,并为舟山旅游业发展提供了新动能。当前舟山渔村的红色旅游发展已经初具规模。本文对舟山渔村红色旅游的现状进行分析,发现舟山渔村红色旅游存在资源、地理、政策、市场优势与业态单一、知名度低、基础设施不完善等问题,并提出了充分挖掘舟山渔村红色旅游资源、合理规划科学开发、区域一体与政企合作、红色旅游与渔村振兴相结合的发展建议,以助推舟山旅游的高质量发展。

Red tourism is a tourism industry combining patriotism and leisure.The red tourism of Zhoushan fishing village is an indispensable part of Zhoushan tourism,and provides a new impetus for the development of Zhoushan tourism.Now,the red tourism development in Zhoushan fishing village has begun to take shape.This research analyzes the current situation of red tourism in Zhoushan fishing villages,and finds that the red tourism in Zhoushan fishing village has some problems,such as resources,geography,policy,single market advantages and business form,low visibility,and imperfect infrastructure.Four advantages are given:Fully excavate the red tourism resources of Zhoushan fishing village;make reasonable planning and scientific development;regional integration and government-enterprise cooperation;combine red tourism and fishing village revitalization to boost the high-quality development of Zhoushan tourism.