摘要
由于旅游者污染环境的现象日益增多,因此,旅游者的亲环境行为受到了许多研究者的关注。虽然湖泊旅游在旅游业中变得日益重要,但是人们对于文化价值观如何影响湖泊游客亲环境行为的认知仍然十分有限。以杭州市西湖风景区的旅游者作为研究对象,在价值-信念-规范理论模型的基础上,构建了由文化价值观、个人规范和湖泊旅游者亲环境行为组成的研究模型。在数据分析阶段,利用SPSS 22.0软件和AMOS 26.0软件,对383份有效问卷的数据进行了深入分析。研究结果表明,湖泊旅游者的文化价值观中的环境关爱、面子观和集体主义对个人规范有直接影响;集体主义不仅可以促进湖泊旅游者的亲环境行为的产生,也可以通过个人规范对湖泊旅游者的亲环境行为产生影响,湖泊旅游者的个人规范也对其亲环境行为有显著直接影响。建议湖泊风景区的管理人员可以通过增强旅游者对景区内动植物的爱心和怜悯心、设计针对湖泊旅游者的旅游集体公益项目、加大环保宣传等方式,培养和唤起湖泊旅游者的环境关爱、集体主义和面子观意识,从而提高其亲环境行为的水平。
Pro-environmental behaviors of lake tourists have attracted increasing academic attention in recent years,due to the negative environmental impacts of tourists on tourist destinations.While lake tourism is becoming more important in the tourist industry,relatively little is known about how cultural values influence pro-environmental behaviors of lake tourists.Taking the tourists in the West Lake Scenic Area in Hangzhou city as the research object,this study explored the impact of cultural values and personal norms of lake tourists on their pro-environmental behaviors by adopting the value-belief-norm model theory.In the data analysis,this study used SPSS 22.0 software and AMOS 26.0 software to analyze the data from 383 valid questionnaires.The results showed that both environmental concern and collectivism of cultural values had a direct impact on the personal norms of the tourists in West Lake;collectivism could not only promote pro-environmental behaviors of the tourists,but also affect the behaviors through the personal norms;personal norms had a direct and significant impact on pro-environmental behaviors of the tourists.Based on the findings,this study suggested that the administration staff of the lake scenic area could cultivate and arouse pro-environmental behaviors of lake tourists by improving their environmental concern,collectivism,and‘face’culture,such as enhancing their care and compassion for the animals and plants in the scenic area,developing collective public welfare projects for tourists,and vigorously increasing environmental protection publicity.
作者
肖悦
刘金广
XIAO Yue;LIU Jinguang(Guilin Tourism University,Guilin 541006,Guangxi Zhuang Autonomous Region,P.R.China)
出处
《湿地科学》
CSCD
北大核心
2023年第1期16-27,共12页
Wetland Science
基金
广西哲学社会科学规划研究课题(21CSH003)
广西中青年教师科研提升项目(2021KY0824)资助。
关键词
文化价值观
湖泊旅游者
亲环境行为
个人规范
西湖风景区
cultural values
lake tourists
pro-environmental behaviors
personal norms
the West Lake Scenic Area