传播符号学视角下艺术博物馆的展览阐释研究——以“东西汇融——中欧陶瓷与文化交流特展”为例

Exhibition Interpretation in Art Museum Reviewed from the Perspective of Communicational Semiotics:A Case Study of the Cultural Conversation Between Chinese and European Ceramics Exhibition

近些年来,阐释理论在博物馆中越来越受到重视,博物馆作为肩负着生产知识和文化传播使命的社会文化机构,对展览进行必要的展览阐释可以获得更好的传播效果,实现自身的使命宗旨。当下许多历史、综合博物馆对于展览阐释较为重视,艺术博物馆对展览阐释却关注不足。我们应从传播符号学的视角重新审视艺术博物馆的展览阐释,上海博物馆展览“东西汇融——中欧陶瓷与文化交流特展”在展览阐释中运用了传播符号学理论,收到较好的效果。因此,艺术博物馆可以此为借鉴,从展览阐释的结构、展览阐释的内容、展览阐释的方式这三个角度提高阐释能力。

In recent years,interpretation theory has received increasing attention in museums.The museum is a social and cultural institution that produces knowledge and disseminates culture.Conducting exhibition interpretation may help the museum to achieve a better result of communication and foster the realization of its mission.While many history and comprehensive museums are paying more attention to exhibition interpretation,art museums are not as active as their peers.Taking Shanghai Museum’s West Encounters East:A Cultural Conversation Between Chinese and European Ceramics exhibition as a case study,this study re-examines the topic of exhibition interpretation in art museums from the perspective of communication semiotics and proposes that art museums may focus on the interpretation structure,interpretation content and interpretation methods to improve the exhibition interpretation performance.