数字经济对区域旅游经济增长的影响研究

Research on the Impact of Digital Economy on Regional Tourism Economic Growth

数字经济正成为经济复苏的新动能,是推动经济高质量发展的重要力量。为探究数字经济与旅游发展之间的内在逻辑,基于中国数字普惠金融指数,构建293个地级市2011—2020年的面板数据集,验证数字经济对旅游经济增长的作用机理,并探讨盗窃犯罪的中介作用。实证结果证明,数字经济对区域旅游经济增长具有正向促进作用,中介机制检验发现,数字经济可以通过降低区域盗窃犯罪率进而实现区域旅游经济增长,表明数字经济可以通过提升消费者的出行安全进而影响旅游人次和旅游收入。基于数字经济对旅游发展的地区差异和旅游发展基础设施差异展开讨论,异质性分析发现在中西部地区,数字经济对旅游增长的影响更为显著,表明在中西部地区,数字经济建设能弥补旅游产业发展中存在的地理位置和市场劣势,提升旅游吸引力。此外,旅游资源禀赋越高的地区,其数字经济的发展越能提升区域旅游发展水平,表明旅游资源禀赋是决定区域吸引力的重要因素,数字经济的发展能够为其带来“锦上添花”的作用;而旅游接待能力越弱的地区,其数字经济的发展越能提升区域旅游发展水平,数字经济与旅游接待能力之间存在互补效应。

Digital economy is becoming a new driving force for economic recovery and an important driving force for the high-quality development of local industries.With the advent of the digital age,the penetration and application of digital technology in the tourism industry are both accelerated,which brings extensive and far-reaching influence on the tourism industry.Big data,artificial intelligence and cloud computing have been continuously applied to the traditional tourism industry,helping to solve the problems of resource mismatch,market distortion and incomplete information in the development of the traditional tourism industry.It also promotes information symmetry and supply and demand matching between enterprises,tourist destinations and tourists.Although the application of digital economy in the practice of tourism industry has been widely recognized,there is still a question,that is,what path will the digital economy promote the development of tourism economy?Previous studies have not provided a unified analysis framework.Therefore,from the perspective of tourism security,the influence of digital economy on theft is selected to carry out the analysis.Tourism safety is related to the image of the tourist destination,which is always the key factor for tourists to make travel decisions.An area with a high degree of security can give tourists a good impression and help the area attract tourists.However,when tourists perceive the safety degree of the destination is low,it will directly affect the decision-making of travel.Therefore,the impact of destination security on tourism development cannot be ignored,and destination crime,as an important indicator to evaluate tourism security,is an important variable to explore the relationship between digital economy and tourism development.Based on China’s Digital Inclusive Financial Index,panel data sets of 293 prefecture-level cities from 2011 to 2020 are constructed to verify the mechanism of digital economy on tourism economic growth,and to explore the mediating role of theft crime.The empirical results show that digital economy has a positive promoting effect on regional tourism economic growth.The intermediary mechanism test shows that digital economy can achieve regional tourism economic growth by reducing regional theft crime rate,which indicates that digital economy can affect tourism income and tourist arrivals by improving consumers’safe travel.Further,the regional differences of digital economy on tourism development and the differences of tourism development infrastructure are discussed.Heterogeneity analysis shows that digital economy has a more significant impact on tourism growth in the central and western regions,which indicates that the construction of digital economy can make up for the disadvantages of geographical location and market in the development of tourism industry and improve tourism attraction in the central and western regions.In addition,the development of digital economy in regions with higher tourism resource endowment can improve the level of regional tourism development,which indicates that tourism resource endowment is an important factor determining regional attractiveness,and the development of digital economy can bring the effect of“icing on the cake”.However,the development of digital economy in regions with weaker tourism reception capacity can improve the level of regional tourism development,and there are complementary effects between digital economy and tourism reception capacity.The research results provide suggestions for tourism destinations to promote better digital services,strengthen the safety management of destinations and promote the high-quality development of tourism industry.First,the digital transformation of the tourism industry should be actively promoted.It is necessary to think about how to use the internet,artificial intelligence,big data,cloud computing and other digital technology means to expand new forms of tourism and promote the diversification of tourism forms.Second,digital security construction must be optimized to consolidate regional tourism security.Digital technology can be used to strengthen market supervision,to upgrade regional travel safety factors,and to improve the quality of tourism development.Third,the appropriate digital development strategy should be implemented to improve the digital personalized layout of the tourism industry.For example,strengthening technological innovation,timely use of the latest digital technologies can constantly upgrade experience to meet people’s travel needs,such as 5G and artificial intelligence.