全面提高市场营销人才自主培养质量:使命、路径与着力点

Improving the Quality of Independent Training of Marketing Talents in an All-round Way:Mission,Path and Focus

社会经济的高质量发展需要一支数量充足、质量精良、结构合理的市场营销人才队伍,这批队伍必须依靠我们自己的教育体系自主培养。实现高水平科技自立自强,创造人民美好生活,提升企业核心竞争力,应对全球市场竞争,都需要自主培养高质量市场营销人才。全面提高市场营销人才自主培养质量,需要营造尊重市场营销人才的社会氛围,加强市场营销专业思政建设,加快市场营销教育数字化转型,必须扎根中国大地,坚持胸怀天下,必须构建中国自主的知识体系。

The high-quality development of social economy needs a team of marketing talents with sufficient quantity,excellent quality and reasonable structure,which must be independently cultivated by our own education system.To achieve high-level scientific and technological self-reliance,create a better life for the people,enhance the core competitiveness of enterprises,and cope with the global market competition,we all need to independently cultivate high-quality marketing talents.To improve the quality of independent training of marketing talents in an all-round way,we need to create a social atmosphere that respects marketing talents,strengthen the ideological and political construction of marketing majors,and speed up the digital transformation of marketing education.We must take root in the land of China,mind the world,and build an independent knowledge system in China.