基于大数据技术的文化旅游产业发展转化策略

Transformation Strategy of Cultural Tourism Industry Development Based on Big Data Technology

基于树立文化自信的宏观目标,与文化产业的融合,成为每一个产业向前发展的主要趋势。旅游产业与文化产业的融合,不仅能够提升旅游产业的文化内涵以及宣传效果,也能够基于旅游行业这一载体,实现传统文化传播与传承的目标。基于大数据技术背景探讨文化旅游产业的发展,意在充分利用大数据技术的优势,解决文化产业发展中,利用大数据技术推动产业发展时存在的问题,为进一步发挥大数据技术的积极作用提供帮助。通过本文的分析可知,为了充分发挥出大数据技术在文化产业发展中的积极作用,需要相关行业和部门积极提升融合管理水平、加强目标客户数据分析精准性、做好旅游服务工作,达到依托大数据技术,优化文旅融合背景下产业发展模式的目标,并起到提升和培养人们文化自信与素养的作用。

Based on the macro goal of establishing cultural self-confidence,integration with the cultural industry has become the main trend for the development of every industry.The integration of the tourism and the cultural industry can not only enhance the cultural connotation and publicity effect of the tourism industry,but also achieve the goal of traditional cultural dissemination and inheritance.Based on the big data technology,the cultural tourism industry is intended to make full use of the advantages of big data technology to solve the problems in the development and promotion of the cultural industry.Through the analysis,it can be seen that in order to give full play to the positive role of big data technology in the development of the cultural industry,relevant industries and departments need to actively improve the level of integration management,strengthen the accuracy of target customer data analysis,and do a good job in tourism services to achieve large-scale support.Data technology optimizes the goals of the industrial development model in the context of cultural and tourism integration,and plays a role in enhancing and cultivating people's cultural confidence and literacy.