数字赋能大吴泥塑非遗经济转化传承路径研究——基于潮州市大吴村的调查

Research on the economic transformation and inheritance path of digital Empowering Dawu Clay Sculpture Intangible Heritage--Based on a survey of Dawu Village,Chaozhou City

非物质文化遗产是国家和民族历史文化成就的重要标志。数字技术通过格局赋能、资源赋能和转化赋能推动非遗的经济转化传承。国家级非遗潮州大吴泥塑因自身生产和产品特征以及发展资源限制,面临失传危机。数字技术的发展为大吴泥塑的经济转化传承提供了新动能。可通过数字技术传播手段、数字媒体宣传载体、数字营销运营方式,加强乡村数字治理公共服务职能,全面助力大吴泥塑提高知名度、打造非遗品牌、提高经济效益,实现濒危非遗的经济转化可持续传承,保留非遗文化遗产,助力乡村经济振兴。

Intangible cultural heritage is an important symbol of the historical and cultural achievements of a country and a nation.Digital technology promotes economic transformation and inheritance of intangible heritage through pattern empowerment,resource empowerment and transformation empowerment.Chaozhou Dawu Clay Sculpture,a national intangible heritage,is facing the crisis of loss due to its own production,product characteristics and development resources.The development of digital technology has provided new momentum for the economic transformation and inheritance of Dawu clay sculptures.By means of digital technology communication,digital media publicity and digital marketing operation,the public service function of rural digital governance can be strengthened to comprehensively help Dawu clay sculptures improve their popularity,build intangible cultural heritage brands and improve economic benefits,realize sustainable economic transformation and inheritance of endangered intangible cultural heritage,retain intangible cultural heritage and help rural economic revitalization.