基于价值链嵌入的高校图书馆慕课阅读推广创新策略研究

Research on Innovation Strategies of MOOC Reading Promotion in University Library Based on Value Chain Embedding

以慕课平台为载体开展嵌入阅读推广价值链的校园阅读活动,可显著提升数字学术环境下高校图书馆阅读推广价值增值能力,并有效增强用户阅读信息接受效果。本文在分析高校图书馆慕课阅读推广价值链内容基础上,设计了面向上游、中游、下游价值链嵌入的高校图书馆慕课阅读推广服务方案,并提出旨在强化馆方慕课嵌入式阅读推广效能的创新策略。

Carrying out campus reading activities embedded in the value chain of reading promotion based on MOOC platform can significantly enhance the value-added ability of reading promotion of university libraries in the digital academic environment,and effectively enhance the effect of users receiving reading information.Based on the analysis of the content of the value chain of MOOC reading promotion in university libraries,this paper designs the MOOC reading promotion service scheme for the embedment of upstream,middle and downstream value chain,and puts forward innovative strategies to strengthen the management ability of the value chain of MOOC reading promotion in university libraries.