乡村振兴背景下乡村生态旅游发展对策研究——以福建平潭青观顶村为例

The Development Countermeasures of Rural Ecotourism Under Rural Revitalization——A Case Analysis of Qingguanding Village of Pingtan County,Fujian Province

随着中国经济快速发展,旅游业发展速度也在不断加快。在乡村振兴背景下,乡村生态旅游概念的提出,给旅游业发展提供了新的发展模式。乡村生态旅游的生态文明理念、美丽乡村建设以及两者间的融合发展,持续推动乡村生态旅游不断发展壮大。但乡村生态旅游业中存在的建设管理不严格、科学规划不到位、专业人才缺乏、旅游产品模式化、基础设施不完善等问题,在一定程度上阻碍了乡村生态旅游的快速发展。借鉴福建省平潭青观顶村生态旅游发展实例,从推动乡村生态旅游业长远发展的角度,提出了加强生态旅游立法、明确政府职责、提高从业人员综合素质等3个方面的对策,为乡村生态旅游发展提供了行之有效的方法,为乡村振兴提供了新思路,具有一定的推广意义和借鉴作用。

The tourism industry has been developing in a fast pace along with the economic development of China.The proposing of rural ecotourism provides a new model for the tourism development under the implementation of the Rural Revitalization Strategy.The concept of the ecological civilization,the construction of beautiful countryside and their integration in the rural ecotourism continuously promote the development of the rural ecotourism.However,problems still can be found in the rural ecotourism,such as the lax construction management,unscientific planning,lack of professionals,stereotyped tourism products,imperfect infrastructure etc.,which hinder the rapid development of the rural ecotourism to a certain extent.To boost the long-term development of the rural ecotourism,based on the status quo of the ecotourism development in Qingguanding village of Pingtan County in Fujian Province,this thesis puts forward three countermeasures as promoting the ecotourism legislation,clarifying governments’responsibilities and improving the comprehensive quality of employees,aiming to provide effective methods for the development of the rural ecotourism and new ideas for promoting the rural revitalization.