遗产旅游中的文本叙事研究——以泰山旅游指南及导游词为例

A Study of Text Narratives in Heritage Tourism:Taking Mount Tai Travel Guide and Guide Words as an Example

在泰山遗产旅游发展过程中,以旅游指南与导游词为代表的文本叙事是其主要的叙事形式之一。梳理泰山旅游发展史上的旅游指南和导游词可以发现,对于泰山遗产价值的认识是一个逐渐发现和挖掘的过程。清末民初,随着泰山旅游业兴起,旅游指南从志书类型发展成景点介绍。中华人民共和国成立后,随着旅游业的兴衰,旅游指南也由简到繁,有关泰山文化的内容逐渐增多。进入21世纪,随着遗产旅游的发展,导游词中有关泰山入选世界遗产的标准、过程、价值体系等内容增多。通过与中华民族相联系,泰山中华神山、圣山的地位被不断强调,在反复表述泰山遗产价值和意义的叙事中,泰山的神圣形象也得以被重新建构。

In the process of the development of Mount Tai heritage tourism,text narrative represented by travel guides and guide words is one of its main narrative forms.Combing through the travel guides and guide words in the history of Mount Tai tourism development,it can be found that the understanding of the heritage value of Mount Tai is a process of gradual discovery and excavation.At the end of the Qing Dynasty and the beginning of the Republican period,with the rise of tourism in Mount Tai,travel guides developed from the type of chronicles to the introduction of scenic spots.After the founding of the People's Republic of China,with the rise and fall of tourism,travel guides also changed from simple to complex,and the content about Mount Tai culture gradually increased.In the 21st century,with the development of heritage tourism,the guide words about the criteria,process,and value system of Mount Tai's inscription as a World Heritage Site have increased.Through its association with the Chinese nation,the status of Mount Tai as a sacred mountain has been constantly emphasized,and the sacred image of Mount Tai has been reconstructed in the narrative that repeatedly expresses the value and significance of Mount Tais heritage.