泰山诗歌的文化产业价值及其创造性转化

The Cultural Industry Value and Creative Transformation of Taishan Poetry

泰山诗歌是极具精神内涵的地方特色文化资源,具有较高的经济价值、文化价值、创新价值和社会价值。利用特色文化资源价值评估体系和文学创意价值评估体系对泰山诗歌的文化产业价值进行量化评估,结果显示泰山诗歌在资源类型上属于潜力型,具有较高的创意转化价值。泰山诗歌的创造性转化需要在借鉴诗歌市场化、商业化的历史经验和当前诗歌产业化实践的基础上,在当代语境下整合全产业链产业元素,从理论、实践、政策、人才、技术五个方面进行统筹协调,通过诗歌+文化旅游、诗歌+文创产品、诗歌+主题公园、诗歌+文艺展演、诗歌+科技创新、诗歌+产业文化等途径,在“一元多用”“创意中心”原则指导下实现跨媒介、跨空间、跨业态的转化。

Taishan poetry is a characteristic cultural resource with great spiritual connotation,which has high economic value,cultural value,innovative value and social value.Using the value evaluation system of characteristic cultural resources and the value evaluation system of literary creativity,this paper quantitatively evaluates the cultural industry value of Taishan poetry.The results show that Taishan poetry belongs to potential type in terms of resource type and has high creative value.Based on the historical experience of poetry marketization and commercialization and the current practice of poetry industry,the creative transformation of Taishan poetry needs to integrate the industrial elements of the whole industry chain in the contemporary context,make good use of theory,industry,policy,talent and technology elements,adopt poetry+cultural tourism,poetry+creative products,poetry+theme parks,poetry+literary and artistic performances,poetry+scientific and technological innovation poetry+industrial culture and other strategies to cultivate the resource.Also,under the guidance of the"one source,multi-purpose"and"creative center"principle,the transformation cross media,space and format can be realized.