大数据助力高校网络舆情引导的挑战与进路

Challenges and Strategies for Big Data Helping College Online Public Opinion Guidance

大数据在高校网络舆情引导中的重要作用日益凸显。在大数据的驱动下,高校网络舆情引导面临着良好的时代机遇,海量的数据规模提升其精准化,新型的数据载体推进其智媒化,动态的数据流转推动其交互化。同时,由于大数据发展的缺陷,使得高校网络舆情引导也存在着现实挑战,资源建设与应用水平不高,综合管理与监督机制欠缺,技术创新与支撑能力不足,队伍培养与建设进度滞后。为应对这些挑战,高校网络舆情引导要与大数据共治,推动资源协同共享,健全管理机制保障,加快技术创新发展,提高专业数字素养,实现全域、全时、全程、全员引导。

Big data plays an increasingly important role in the guidance of online public opinion in colleges and universities.Driven by big data,college online public opinion guidance is facing good opportunities of the times.Massive data scale improves its accuracy,new data carriers build its intelligent media,and dynamic data flow promotes its interaction.At the same time,due to the defects of the development of big data,there are also practical challenges in the guidance of online public opinion in colleges and universities.The level of resource construction and application is not high,the comprehensive management and supervision mechanism is lack,the ability of technological innovation and support is insufficient,and the progress of team training and construction lags behind.In order to meet these challenges,this paper points out that the guidance of online public opinion in colleges and universities should be co-governed with big data,promote the collaborative sharing of resources,improve the guarantee of management mechanism,accelerate the development of technological innovation,improve professional digital literacy,and realize the guidance of the whole field,the whole period,the whole process and the whole staff.