“他者”视域下社交媒体中的城市形象研究——以“2020微博百大视频号”对成都的言说为例

Research on City Image in Social Media from the Perspective of“Otherness”:A Case Study of Weibo’s“2020 Top 100 Video Account”of Chengdu

近年来,城市形象塑造的实践与研究受到高度重视,但关注重心局限在主体塑造,对公众如何认知城市形象却甚少措意,因而难以对城市形象塑造成效作出准确判断.鉴此,借助“他者”视角,通过公众在社交媒体的日常言说分析其形象.结果显示,成都形象塑造现状并不尽如人意,公众言说的成都与媒体描绘的成都,以及能真实感知的成都,都有一定距离.

At present,the practice and research on city image shaping pay more attention to how to shape the city image,but pay too little attention to how the public perceives the city image,so it is impossible to make an accurate judgment on the effect of city image shaping,and cannot provide decision reference for further work.Therefore,this article uses the perspective of“Otherness”to capture texts about Chengdu from the public’s daily speech on social media and analyze its image.The results show that the current situation of Chengdu’s image shaping is not as expected.Whether it is Chengdu that can be truly perceived or Chengdu that is portrayed by the media,it is far from the one that the public knows,understands,and talks about.Based on this,this article proposes suggestions and solutions.