摘要
调研分析鲜人参、保鲜参、干人参三种人参的常见包装形式;归纳礼品包装、等级包装等六种人参包装的设计策略,以五感体验的内涵为理论依据,秉持视觉主导及多感官综合体验的原则,深入探讨长白山人参包装的五感体验设计思路。通过研究发现人参包装的五感体验设计可以让消费者切实感受长白山人参的野、奇、香、鲜、趣之美,激发消费者购买欲望,引导互动美妙的人参使用过程,推进长白山人参文化的传承与发展。
Common packaging forms for fresh ginseng,fresh preserved ginseng and dry ginseng were investigated and analyzed,the design strategies for six ginseng packages like gift packaging and grade packaging were generalized;with the connotation offive-sense experience taken as the theoretical basis,the principle of visual sense-oriented and multi-sense integrated experience was adhered to,in-depth discussion on the five-sense experience design of Changbai Mountains ginseng packaging.Through researchfindings thefive-sense experience design of ginseng package makes it possible for consumers to practically experience the wild,peculiar,fragrant,fresh and interesting beauty of Changbai ginseng,motivates them to make desire to buy,guides the interactive and wonderful ginseng use and boosts the inheritance and development of Changbai ginseng culture.
出处
《工业设计》
2023年第3期79-81,共3页
Industrial Design
关键词
长白山
人参包装
五感
体验
设计
Changbai Mountains
Ginseng Package
Five Senses
Experience
Design
