短视频时代黄河口生态文化的呈现与对外传播策略

The Presentation and Communication Strategy of Yellow River Estuary Ecological Culture in the Era of Short Videos

生态文化是生态文明建设的精神支柱,短视频时代为区域生态文化的传播提供了契机。该文从黄河口生态文化的内涵和建设成果出发,重点阐述了新时代黄河口生态文化短视频的呈现原则、创作与传播策略,以更好地展现黄河口生态文化的魅力和风采,体现其蕴含的开放包容、和谐共生等文化内涵,提升大众生态环保意识,生动诠释中国生态文明理念,助力中华文化对外传播。

Ecological culture is the spiritual pillar of ecological civilization construction,and the short video era provides an opportunity for the dissemination of regional ecological culture.Based on the connotation and construction achievements of the Yellow River estuary ecological culture,this paper focuses on the presentation principles,creation and communication strategies of the short videos of the Yellow River estuary ecological culture in the new era,so as to better show its charm and style,reflect its cultural connotation of openness,inclusiveness and harmonious coexistence,enhance the public's awareness of ecological protection,and help our concept of Chinese ecological civilization to spread abroad.