后疫情时代博物馆发展路径探析——以成都杜甫草堂博物馆为例

Analysis of the Development Path of Museums in the Post-epidemic Era——Taking Du fu thatched Cottage Museum in Chengdu as an Example

从目前形势来看,文旅行业如何恢复发展仍是当前面临的挑战。作为文博单位的博物馆,其发展也面临着新的考验,探索博物馆未来发展道路成为值得思考的问题。该文以成都杜甫草堂博物馆为例,分析了疫情对博物馆带来的影响及博物馆目前发展存在的困境,并从做好博物馆宣传、寻求多元发展模式、争取政策和资金扶持、线上线下有机结合、加强数字化建设、提升服务质量等方面提出了后疫情时代博物馆未来发展路径。

From the current situation,how to resume the development of the cultural tourism industry is still the current challenge.As a cultural and museum unit,the development of the museum is also facing new challenges.Exploring the future development path of the museum has become a question worthy of consideration.Taking Chengdu Dufu Thatched Cottage Museum as an example,this paper analyzes the impact of the epidemic on the museum and the difficulties in the museum's current development,and puts forward the future development path of the museum in the post-epidemic era from such aspects as doing a good job in museum publicity,seeking a diversified development model,striving for policy and financial support,combining online and offline organically,strengthening digital construction,and improving service quality.