社交媒体时代乡村康养旅游体验互动的建构研究

Research on the Construction of Rural Health Tourism Experience Interaction in the Era of Social Media

社交媒体深受各年龄层欢迎,也日渐对消费习惯、消费行为产生影响。该研究聚焦社交媒体的互联网在线传播。媒体作为互联网线上交流的形式,传递美丽乡村新故事,讲述适合大众的乡村康养旅游故事,营造新时代人们喜欢的故事氛围,让更多城市居民感受“采菊东篱下”的悠然自得,并陶醉其中,从而一定程度上带动乡村旅游、乡村养老及康养一条龙式旅游的发展,让城市居民身心得到暂时的休憩与放松,体会到旅游是美好生活的必需品。

Social media is well received by all ages,and increasingly has an impact on consumption habits and behavior.This research focuses on online communication of social media on the Internet.As a form of online communication on the Internet,the media transmits new stories of beautiful villages,tells stories of rural health tourism that are suitable for the public,creates a story atmosphere that people like in the new era,and makes more urban residents feel comfortable and intoxicated under the"chrysanthemum picking Dongli",which to a certain extent drives the development of rural tourism,rural elderly care and health care one-stop tourism,and allows urban residents to have a temporary rest and relaxation,and experience that tourism is a necessity for a good life.