新媒体视阈下葡语国家的文化形象建构——以新浪微博为例

Cultural Image Construction of Portuguese-Speaking Countries under the New Media Perspective——Taking Sina Weibo as an Example

随着新媒体的迅猛发展,社交媒体在构建国家形象方面发挥着重要作用。互联网也成为个人、群体及国家用来建构社会现实和社会身份最重要的互动空间之一。该文从新浪微博入手,通过分析有关葡语国家的博文内容来探究葡语国家的形象建构,分别从媒体话语区域、主题、属性等视角探究葡语国家的形象建构。发现新浪微博从文化教育、旅游休闲、体育娱乐等维度构建了多元化、充满活力的葡语国家形象,让中国和全世界更全面深入地了解葡语国家,也为未来中国与葡语国家在文化、教育、旅游休闲、体育娱乐等领域的深度合作与交流提供契机与平台。

With the rapid development of new media,social media plays an important role in building a national image.The Internet has also become one of the most important interactive spaces used by individuals,groups,and countries to construct social reality and social identity.Based on the data from Sina Weibo,this article explores the image construction of Portuguese-speaking countries by analyzing the content of blog posts about Portuguese-speaking countries.The report explores the image construction of Portuguese-speaking countries from the perspectives of new media discourse.The paper finds that Sina Weibo has constructed a diversified and vibrant image of Portuguese-speaking countries from the dimensions of culture,education,tourism,leisure,sports and entertainment.It will give China and the world a more comprehensive and in-depth understanding of Portuguese-speaking countries,and also provide opportunities and platforms for in-depth cooperation and exchanges between China and Portuguese-speaking countries in the fields of culture,education,tourism,leisure,sports and entertainment in the future.