河北省蔬菜区域公用品牌发展现状、问题及建议

Development Status,Problems and Suggestions of Regional Public Brands of Vegetables in Hebei Province

河北省是蔬菜生产大省,但蔬菜产业存在“多而不优,大而不强”的问题。创建蔬菜产业区域公共品牌是提升蔬菜产业竞争力、推进产业高质量发展重要路径。通过对河北省蔬菜区域公用品牌的数量、分布及建设模式的深度调研与分析,发现区域公用品牌建设中存在的问题,探索提升品牌价值与品牌知名度的路径,助力河北省蔬菜产业高质量发展。

Hebei Province is a large vegetable producing province,but the vegetable industry has the problem of‘many but not excellent,large but not strong’.Creating a regional public brand of the vegetable industry is an important way to enhance the competitiveness of the vegetable industry and promote the high-quality development of the industry.Through the in-depth investigation and analysis of the number,distribution and construction mode of public brands in the vegetable region of Hebei Province,discovered the problems existing in the construction of regional public brands,explored ways to enhance brand value and brand awareness,and helped the high-quality development of the vegetable industry in Hebei Province.