非遗文化旅游FLOW体验影响因素模型构建——以敦煌非遗演艺体验项目为例

Construction of Influencing Factor Model of Intangible Cultural Heritage Tourism FLOW Experience——Take Dunhuang Intangible Cultural Heritage Performance Experience Project as an Example

FLOW体验状态下主体的心理幸福感水平很高,已有研究多关注户外探险等领域,对非遗文化领域旅游者如何进入FLOW体验状态关注较少。本研究以扎根理论为指导,选取敦煌三大非遗演艺的网络文本为基本数据库,选择其中旅游者进入FLOW体验状态的文本进行三级编码分析,结合其游览故事线构建进入FLOW体验状态的影响因素模型,发现基础因素旅游者“技能”、核心因素积极情感的生成及中介因素身体感知参与可以共同促使非遗文化旅游者进入FLOW体验状态。

In the FLOW experience state,the subject has a high level of psychological well-being.Existing studies focus more on outdoor exploration and other fields,but pay less attention to how tourists in the field of Intangible Cultural Heritage enter the FLOW experience state in the cultural field.Guided by the grounded theory,this study selects the network texts of the three Intangible Cultural Heritage performing arts in Dunhuang as the basic database,selects the texts of tourists entering the FLOW experience state for three-level coding,and builds the influencing factor model of entering the FLOW experience state by combining their tour story lines.It is found that the basic factor of tourists’“skills”,the generation of the core factor of positive emotion and the intermediary factor of body perception participation can jointly promote the Intangible Cultural Heritage tourists to enter the FLOW experience state.The research results can provide theoretical guidance for the design of Intangible Cultural Heritage tourism experience projects and other practical fields.