中国海洋文化产业反思及发展路径探析

Reflection and Development Path Analysis of China’s Maritime Cultural Industry

2020年以来,受新冠病毒感染疫情影响,中国海洋文化产业受到巨大冲击,以滨海旅游为主体的传统文化产业几乎陷入全面停滞状态,新兴业态的发展也经历阻碍和震荡,集中暴露出中国海洋文化产业中存在的产业结构不合理、地区发展不平衡、普遍缺乏文化支撑以及借鉴有余而创新不足等问题。但同时,疫情之下,中国海洋文化产业仍然显现出极强的发展韧性、活力和潜力。本文认为,疫情防控常态化时期,中国海洋文化产业发展应着力从加强文化与产业深度融合、科技赋智创意赋能、推动“互联网+海洋文化”产业模式以及优化人才结构和培育多元创作主体这四个方向寻求困境突围,实现中国海洋文化产业的转型升级。

Since 2020,due to the impact of the COVID-19 pandemic,China’s maritime cultural industry has been greatly impacted,the traditional cultural industry with coastal tourism as the main body has almost fallen into a state of total stagnation,and the development of emerging formats has also experienced obstacles and shocks,which have exposed the unreasonable industrial structure,unbalanced regional development,lack of cultural support and in-sufficient innovation in China’s maritime cultural industry,but at the same time,under the epidemic,China’s maritime cultural industry still shows strong development resilience,vitality and potential,this article believes that in the normalization period of epidemic prevention and control,the development of China’s maritime cultural industry should focus on strengthening the deep in-tegration of culture and industry,empowering science and technology with wisdom and creativity,promoting the“Internet+maritime culture”industrial model,optimizing the talent structure of these four directions to seek a break-through in the dilemma,to achieve the transformation and upgrading of China’s maritime cultural industry.