摘要
基于大数据的管理决策,已经成为公司未来发展的方向和目标。为探索大数据技术在公司战略管理中的应用价值,从大数据与公司战略管理的含义入手,分析了大数据技术在总体战略、业务战略和职能战略这3个层面上的价值,提出公司在战略管理过程中要全面利用大数据,制订正确的战略发展规划方案,做出合理的战略抉择,实现公司的可持续发展。
Management decisions based on big data have become the direction and goal of the company's future development.In order to explore the application value of big data technology in corporate strategy management,starting from the meaning of big data and corporate strategy management,this paper analyzes the value of big data technology at three levels:the overall strategy,business strategy and functional strategy,and proposes that the company should make full use of big data,formulate correct strategic development plans and make reasonable strategic choices in the process of strategic management to achieve sustainable development of the company.
作者
岳向华
邓海艳
YUE Xianghua;DENG Haiyan(School of Economics and Management,Xiangnan University,Chenzhou,Hunan Province,423000 China;School of Management,Wuhan Polytechnic University,Wuhan,Hubei Province,430048 China)
出处
《科技资讯》
2023年第5期123-126,131,共5页
Science & Technology Information
关键词
大数据公司
战略管理
数字经济
管理决策
大数据价值
Big data
Corporate strategy management
Digital economy
Management decision
Big data value
