乡村振兴视域下雷山县也改村发展路径SWOT分析

乡村振兴需要内生动力。雷山县也改村作为西部地区具有民族特色的传统村落,有着丰富的历史底蕴、独特的自然条件,为其实现一二三产业融合奠定基础。该文基于SWOT法分析雷山县也改村发展,具有清晰的现代农业规划、浓郁的民族特色及完善的乡村治理环境的内在优势,针对产业发展分散、旅游项目缺乏深度的内在不足,国家政策支持、地理区位优势明显、消费者旅游喜好多元化的外部机遇,旅游业具有一定脆弱性、村集体产业同质化较严重、资源威胁的外在威胁,提出“延长产业链、加强本村特色产业的挖掘、增加文旅项目、提高服务能力”等建议。

The revitalization of rural areas needs endogenous power.Asa traditional village with national characteristics in the western region,Yegai Village in Leishan County hasa profound historical tradition and unique natural conditions,which lays the foundation for its realization of the integration of the first,second and tertiary industries.Based on SWOT method,this paper analyzes that the development of Yegai Village in Leishan County has the inherent advantages of clear modern agricultural planning,strong national characteristics,perfect rural governance environment,scattered industrial development and lack of depth of tourism projects.external opportunities for national policy support,obvious geographical advantages and diversified consumer tourism preferences.Tourism has a certain fragility,the homogenization of village collective industry is serious,and the external threat of resource threat.This paper puts forward some suggestions,such as"extending the industrial chain,strengthening the excavation of characteristic industries in this village,increasing cultural and tourism projects,and improving service capacity".