金湾区特色乡村旅游品牌设计研究

乡村旅游已成为珠海市金湾区实现乡村振兴的重要抓手。随着珠海全域旅游战略的落地,金湾乡村旅游大有作为。金湾区乡村旅游资源丰富,但旅游潜力未得到有效开发,知名度、美誉度不高,特色乡村旅游品牌尚未建立。金湾乡村旅游品牌设计需要坚持保护性开发、市场化需求、主体性融入和地域性文化等原则,同时乡村旅游品牌建设推广需要政府、社会、新乡绅、原住民和消费者等参与主体的多方合力。

Rural tourism has become an important starting point for rural revitalization in Jinwan District.With the landing of Zhuhai's global tourism strategy,Jinwan rural tourism has made great achievements.Jinwan District is rich in rural tourism resources,but the tourism potential has not been effectively developed,the popularity and reputation are not high,and the characteristic rural tourism brand has not yet been established.Jinwan rural tourism brand design needs to adhere to the principles of protective development,market demand,subjective integration,regional culture and so on.The promotion of rural tourism brand construction needs the joint efforts of the government,society,new gentry,aborigines and consumers.