乡村振兴背景下推进农村电商发展的对策研究——以陕西省宝鸡市眉县为例

Research on Countermeasures to Promote the Development of Rural E-commerce under the Background of Rural Revitalization——A Case Study of Meixian,Baoji City,Shaanxi Province

农村电商的迅速兴起,既成为当前农业发展方式转型的重要力量,同时也在发展过程中面临着新的挑战。怎样才能使高质量的农产品赢得更多消费者的喜爱?如何通过网络直播促进营销?如何通过物流推动经济快速发展?在加强品牌建设、提高电商效率、完善物流体系等方面,各地都做了一些有益的尝试,例如:积极推进县域农业生产标准化建设、加大县域农村电商人才队伍建设、加快数字化乡村建设、加强农村电商主体的协同配合度、加强社区O2O营销模式等,这都将进一步打通从田间到餐桌、从枝头到工厂的道路,助力农村电商蓬勃发展。

The rapid rise of rural e-commerce is not only an important force in the transformation of agricultural development mode currently,but also facing new challenges while developing.How to make high quality agricultural products to obtain more consumers’love?How to promote marketing through webcast?How to promote rapid economic development through logistics?Some useful attempts have been made here and there such as in strengthening brand building,improving the efficiency of e-commerce and improving the logistics system.Accelerating the standardization of rural agricultural products,strengthening the talents of rural e-commerce,improving the rural logistics infrastructure,accelerating the rural circulation system,and strengthening the community O2O marketing model etc.,which will further open up the road from the field to the dining-table,from the branches to the factory,and help the rural e-commerce flourish.