新文科建设背景下基于OBE理念的消费者行为学课程混合式教学模式研究

Research on Mixed Teaching Mode of Consumer Behavior Based on OBE Concept under the Background of New Liberal Arts

新文科建设是在创新驱动下,将新技术、新方法、新手段、新模式及时应用到人文社会科学的教育教学中,核心在于立德树人、以文化人。随着信息技术的快速发展,线上线下相结合的混合式教学迎来了新的发展机遇。经过多年的实践,OBE教学理念也逐渐形成了较为完备的理论和实践模型。在新文科发展背景下,研究基于OBE理念的混合式教学模式的主要特征以及所遵循的协同性、融合性和互动性原则,并以《消费者行为学》课程教学进行改革探索和实践,在教学目标、教学内容、教学策略和教学设计环节进行创新,达到教与学的时空得以扩展、学生主体地位得以彰显、学习状况得以全面反映等效果,最终实现知识、能力与价值观教学目标的系统融合。

Driven by innovation,the construction of new liberal arts is to apply new technologies,new methods,new means and new models to the education and teaching of humanities and social sciences in a timely manner.The core of the construction of new liberal arts is to cultivate people by virtue and educating people by culture.With the rapid development of information technology,hybrid teaching combining online and offline has ushered in new development opportunities.After years of practice,the OBE teaching concept has gradually formed a relatively complete theoretical and practical model.Under the background of the development of the new liberal arts,this paper puts forward the main characteristics of the blended teaching model based on the concept of OBE and the principles of collaboration,integration and interaction it follows,and explores and practices the reform of the course of Consumer Behavior.Through innovation in teaching objectives,teaching content,teaching strategies and teaching design,the space and time of teaching and learning can be expanded,the main body status of students can be highlighted,and the learning situation can be fully reflected.Finally,the systematic integration of the teaching objectives including knowledge,ability and values can be realized.