基于区块链技术的跨境客户重复购买意愿研究

Research on Cross-Border Customers,Willingness to Make Repeat Purchases Based on Blockchain Technology

文章对区块链技术在跨境电商中的应用现状进行研究,从跨境商品、跨境物流、跨境支付三个关键方面出发,阐述区块链技术在三大方面的发展优势与特点;以技术接受模型为基础,构建跨境客户重复购买意愿影响因素理论模型,分析跨境客户重复购买意愿的影响因素;从商品信息质量、物流服务质量、支付安全性三个维度提出跨境客户重复购买意愿的策略与建议,助推跨境电商更加高效地运用区块链技术赋能其发展,加速跨境电商与区块链技术的深度融合,满足跨境客户的消费需求,提高跨境客户的购买意愿,促进跨境电商行业健康发展。

This paper studies the application status of blockchain technology in cross-border e-commerce.Starting from the three key fields of cross-border goods,cross-border logistics and cross-border payment,this paper expounds the development advantages and characteristics of blockchain technology in the three fields.Based on the technology acceptance model,this paper builds a theoretical model of inf luencing factors of cross-border customers,repeated purchase intention to analyze the inf luencing factors of cross-border customers,repeated purchase intention.From the three dimensions of commodity information quality,logistics service quality and payment security,this paper puts forward strategies and suggestions for cross-border customers,repeated purchase intention,so as to promote the development of cross-border e-commerce f ield through more eff icient application of blockchain technology,accelerate the deep integration of cross-border e-commerce and blockchain technology,meet the consumption needs of cross-border customers,improve their purchase intention and promote the healthy development of cross-border e-commerce industry.