古代文学的跨界传播与地方文化的传承创新——以安徽古代文学资源的创意转化为中心

Cross-boundary Dissemination of Ancient Literature and Inheritance and Innovation of Local Culture——Centering on the Creative Transformation of the Ancient Literary Resources of Anhui Province

文学活动具有鲜明的地域性特征,在地方文化的形成和传播中具有重要作用。新媒介环境下,发挥古代文学资源对地方文化的传承和创新作用,需要结合时代的发展需求,充分利用跨界传播的优势,借助科技成果进行文化产品创意。古代文学资源成功实现跨界传播需要着重从优化传播内容、创新内容呈现和提升传播效能三方面入手,为地方文化注入新的活力,促进文化产业的繁荣发展。

With distinct regional features,literary activities play an important role in the formation and dissemination of local culture.Against the backdrop of the prevalence of the new media,it is essential to take account of the development needs of the time to unleash the potential of ancient literary resources in inheriting and innovating local culture,leverage cross-boundary dissemination and transform science and technology results into creation of cultural products.To achieve successful cross-boundary dissemination of ancient literary resource,efforts should be made in three aspects:optimizing communication content,innovating content presentation and improving communication efficiency,so as to inject new vitality into local culture and promote the prosperity and development of the cultural industry.