新媒体视域下列宁意识形态话语权建设思想的当代价值研究

Study on the contemporary value of Lenin’s ideological discourse construction thought in the new media perspective

列宁在领导苏俄人民进行社会主义革命和建设过程中,形成了意识形态话语权建设思想。能否牢牢掌握意识形态话语权,关系到党和国家的命运,以及中国特色社会主义建设事业的成败。当前,随着新媒体时代的到来,主流意识形态话语权遭到严峻挑战,面临着“弱化”甚至“边缘化”风险。以列宁意识形态话语权建设思想为指导,从坚持马克思主义一元指导思想地位、创新话语表达、加强精准渗透、优化舆论生态等方面予以加强和改进,对新媒体时代强化和巩固主流意识形态话语权具有重要现实意义。

In the process of leading the Soviet people in socialist revolution and construction,Lenin formed the thought of ideological discourse construction.Whether one can firmly grasp the ideological discourse is related to the fate of the Party and the state,as well as the success or failure of the cause of building socialism with Chinese characteristics.Currently,with the advent of the new media era,the mainstream ideological discourse has been severely challenged,facing the risk of“weakening”or even“marginalization”.Taking Lenin’s ideological discourse construction thought as a guide,adhering to the status of Marxist monolithic guiding ideology,innovating discourse expression,strengthening precise penetration and optimizing public opinion ecology are of great practical significance to strengthening and consolidating mainstream ideological discourse in the new media era.