流变与重构:中国体育赛事解说发展的机理与逻辑--基于体育媒介技术发展的视角

Evolution and Reconstruction:The Mechanism and Logic of the Development of Chinese Sports Commentary--From the Perspective of Sports Media Technology

在以麦克卢汉、波兹曼为代表的媒介生态学派指引下,媒介技术成为当下传播学研究的重要视角。通过梳理体育媒介技术发展给体育解说带来的变化,分析不同媒介技术下体育解说风格的特征和媒介技术发展下体育赛事解说的流变规律;探究体育媒介技术在体育解说传播模式变革、体育解说语言艺术模式的丰富、体育解说叙述模式的特点引领等方面的独特作用;总结新技术赋能下的体育解说融合化转向、技术推动下的体育解说风格平民化转向、新技术引领下的体育解说娱乐性转向的趋势,对新媒介技术发展下的体育解说发展具有很强的指导性。

Under the guidance of the media ecology studies represented by McLuhan and Postman,media technology becomes an important perspective of current communication research.Through the analysis of the changes brought by the development of sports media technology to sports commentary,this paper analyzes the characteristics of sports commentary styles under different media technologies and the changing laws of sports event commentary in the development of media technology,and explores the unique role of sports media technology in the transformation of the modes of sports commentary communication,the sports commentary language enrichment,and the characteristics and guidance of sports commentary narrative mode.Moreover,this paper summarizes the trend of the integration of sports commentary under the empowerment of new technology,the popularization of sports commentary style under the promotion of technology,and the entertainment of sports commentary under the guidance of new technology,which has strong guidance for the development of sports commentary under the development of new media technology.