“课程思政”融入高校媒介经管课程教学改革探析——以内蒙古大学满洲里学院为例

On the Teaching Reform of"Curriculum Ideological and Political Elements"Integrated into the Course of Media Management in Colleges and Universities——Taking Manzhouli College of Inner Mongolia University as an Example

“课程思政”是一项落实全科育人的攻坚工程。媒介经营管理作为新闻专业的基础课程,进行课程思政改革建设有助于新闻专业的学生理解当今媒介市场格局、媒介资源配置,更好地体悟媒介从业人员所应具备的基本职业道德修养。在明晰媒介经营管理课程思政建设意义的基础上,发现目前媒介经营管理这门课程的课程思政建设仍存在教学主体、教学模式、教学评价等方面的融合不足,因此需要通过提升教学主体课程思政教研能力、丰富媒介经营管理课程思政教学内容、创新教学模式、完善媒介经管课程思政考核方式等课程思政教学改革方法来提高媒介经营管理课程的思政建设水平。

As a key project to implement comprehensive education,the ideological and political education content is refined into the collision of political identity with the teaching objectives and teaching modes of professional courses,so as to realize the teaching objectives of"all staff education,whole process education and all-round education".As a basic course of journalism major,the construction of ideological and political reform of media management helps students understand the current situation of media market,the allocation of media resources and the basic professional ethics of media practitioners.On the basis of clarifying the significance of ideological and political construction of media business management course,it is found that there are still obstacles in the integration of teaching subject,teaching mode and teaching evaluation in the ideological and political construction of media business management course.To improve the ideological and political construction level of media management courses,methods like improving the teaching and research ability of teaching subject course,enriching the teaching content and teaching mode,,improving the ideological and political assessment methods and other innovative teaching reform methods are proposed.