摘要
广播电视作为丰富居民文化生活、健全精神思想的重要媒介,在强化农村精神文明建设上发挥着重要作用。为满足人民日益增长的美好生活需求,我国持续推进农村广播电视工程建设,促进农村广播电视工程转型升级。而实际上,受地理条件、环境等因素影响,我国许多农村地区仍未实现广播电视全覆盖。另外,互联网、自媒体等新型媒体产业出现,给广播电视工程发展带来了巨大打击,广播电视收视率逐年下降,如何把控信息时代发展机遇、紧抓群众内心、扩大广播电视覆盖率,成为农村广播电视工程建设重点关注的对象。为此,本文将简述网络技术定义及发展现状,分析农村广播电视中网络技术要点,剖析网络技术应用在农村广播电视中的优势及在不同领域的应用状况,为相关单位提供参考。
As an important medium to enrich residents'cultural life and improve their spiritual thoughts,radio and television plays an important role in strengthening rural spiritual civilization construction.In order to meet the people's growing demand for a better life,China continues to promote the construction of rural radio and television engineering,promoting the transformation and upgrading of rural radio and television engineering.In fact,due to geographical conditions,environment and other factors,many rural areas in China have not achieved full coverage of radio and television.In addition,the emergence of new media industries such as the Internet and we media has brought a great blow to the development of radio and television projects,radio and television ratings are declining year by year.How to control the development opportunities of the information age,grasp the hearts of the masses and expand radio and television coverage has become the focus of rural radio and television project construction.Therefore,this paper will briefly describe the definition and development status of network technology,analyze the key points of network technology in rural radio and television,analyze the advantages of network technology application in rural radio and television and the application status in different fields,so as to provide reference for relevant units.
作者
李光荣
LI Guangrong(Culture and Tourism Radio,Television and Sports Service Center of Daxueshan Township in Yongde County,Lincang,Yunnan Province,677606 China)
出处
《科技创新导报》
2022年第28期124-127,共4页
Science and Technology Innovation Herald
关键词
农村广播电视
网络技术
优势
应用
改革举措
Rural radio and television
Network technology
Advantages
Application
Reform measures