陕甘宁红色旅游游客感知价值研究

Study on Tourists'Perceived Value of Red Tourism in Shaanxi-Gansu-Ningxia

感知价值作为结合了游客“旅游出发前的选择、过程中体验、结束后的感受”的综合表达,是研究游客行为的重要主题。红色旅游的游客感知价值有别于其他主题旅游的感知价值,并直接影响了红色旅游的社会效应。陕甘宁是极具典型性和代表性的红色旅游目的地,对陕甘宁红色旅游游客感知价值的研究存在探讨空间,而且具有实践指导意义。研究构建陕甘宁红色旅游感知价值维度,结合研究需求提出研究假设,进而得到陕甘宁红色旅游游客感知价值在不同个体特征上的异同以及游客感知价值对推荐意愿、重游意愿、满意度的影响,验证了研究假设并得到相关启示。

Perceived value,as a comprehensive expression that combines tourists'"choices before departure,experiences during the process and feelings after the tour",is an important theme in the study of tourist behavior.The perceived value of red tourism is different from that of other themed tourism,and directly affects the social effect of red tourism.Shaanxi-Gansu-Ningxia is a very typical and representative red tourism destination.There is room to explore the study of tourists'perceived value of red tourism in Shaanxi-Gansu-Ningxia,and it has practical guiding significance.This paper constructs the dimension of red tourism perceived value in Shaanxi,Gansu and Ningxia,puts forward the research hypothesis based on the research needs,and then obtains the similarities and differences of tourists'perceived value in different individual characteristics and the influence of tourists'perceived value on recommendation intention,revisit intention and satisfaction,verifies the research hypothesis and obtains relevant enlightenment.