企业社交媒体使用与员工创新行为的关系研究

Research on the Relationship between Enterprise Social Media Use and Employees'Innovative Behaviors

为进一步明确企业社交媒体使用对员工创新行为的影响,本文基于交流可视化和自我效能理论,采用结构方程模型方法分析多家企业516份调研数据,结果表明:①公共社交媒体用于工作和社交的目的对员工创新行为具有积极正向影响。②私有社交媒体用于社交的目的对员工创新行为具有积极正向影响,然而私有社交媒体用于工作的目的对员工创新行为影响不显著。③创新性自我效能在企业社交媒体使用与员工创新行为之间起调节作用。

In order to further clarify the impact of enterprise social media use on employees'innovative behavior,based on the theory of self-efficacy,this study is using structural equation modeling to analyze 516 survey data from multiple companies.The results of the research show that:OPublic social media used for both work and social related purpose has a positive effect on employees'innovative behavior.@Private social media used for social related purpose has a positive effect on employees'innovative behavior,while private social media used for work related purpose has no significant impact on the innovative behavior of employees.@Innovative self-efficacy plays a moderating role between enterprise social media use and employee innovativebehavior.