“双一流”背景下“视觉传达设计”课程建设与实践

Construction and Practice of Visual Communication Design Course under“Double First-class”Background

随着一流专业建设的不断深入,专业课程建设与实践已成为各专业进行“双一流”建设的关键。“视觉传达设计”课程是工业设计专业的专业基础课程,基于“双一流”背景,以学习效果为导向,在OBE教育理念的指导下,重新梳理课程目标,整合教学团队,加强课程思政,优化设计实践环节,进行了一系列课程教学的改革与创新,并取得了一定的成效。同时,信息技术与多媒体的多元发展,也给“视觉传达设计”课程教学带来了发展契机,保证了课程建设的持续改进。

With the constant deepening of the construction of first-class specialties,the construction and practice of professional courses have become the key to the construction of double first-class specialties.The course of Visual Communication Design is a professional basic course for industrial design majors.Under the“double first-class”background and the guidance of the OBE concept,a series of teaching reform and innovation are carried out by reorganizing course objectives,integrating teaching team,strengthening“curriculum ideology and politics”and optimizing the design practice,which has achieved certain results.At the same time,the diversified development of information technology and media also brings technological opportunities to the teaching of visual communication design course,ensuring the continuous improvement of course construction.