文化符号转译视角下传统食器创新设计研究

Innovative Design of Traditional Food Utensil from the Perspective of Cultural Symbol Translation

目的 以中国传统食器中的泡菜坛为例,研究莫里斯符号学在传统食器设计中的流程和方法,旨在探索传统食器设计的新思路,挖掘传统食器更新的创新路径,以实现弘扬传统食器文化的目的。方法 以莫里斯符号学为主要理论基础,构建传统食器的文化符号转译再生模型。从语义学、语构学、语用学3个维度解读传统食器产品背后的文化内涵,并将语义、语构、语用引入产品设计流程,结合用户研究、产品设计等相关研究方法,在对符号内容解读的基础之上得到产品设计的造型要素、结构要素、功能要素。结论 通过“语义提取造型要素、语构解剖结构要素、语用定义功能要素”对传统泡菜坛进行文化解读和创新设计,验证模型的合理性和可行性,为传统食器产品的更新与开发提供了拓展思路。

The work aims to study the process and method of the semiotic theory of Charles Morris in the traditional food utensil design with the traditional pickle jar as an example,so as to explore new ideas of traditional food utensil de-sign and excavate the innovation path of traditional food utensil renewal,thus carrying forward Chinese traditional food utensil culture.Based on the semiotic theory of Charles Morris,the translation and regeneration model for the cultural symbol of traditional food utensil was constructed.The cultural connotation behind the traditional food utensil was inter-preted from such three dimensions as semantics,structure and pragmatics.Then,the semantics,structure and pragmatics were introduced into the design process.Combined with the related research methods such as user research,product de-sign,etc.,the modeling elements,structural elements and functional elements were obtained on the basis of interpretation of symbol contents.Cultural interpretation and innovative design of traditional pickle jar are carried out through"ex-tracting modeling elements from semantics,anatomizing structural elements from structure and defining functional ele-ments from pragmatics".Then,the rationality and feasibility of the model are verified,which provides an extended idea for the updating and development of traditional food utensil.