数字智能型文创产品设计研究

Design of Cultural and Creative Product Based on Digital Intelligence

目的 探索数字智能技术与文创产品结合的设计方法,为数字智能技术在文创产品的应用中提供可参考的设计范式。方法 以数字智能技术为研究切入点,通过对传感器技术、增强现实技术、增材制造等技术的分析,明晰技术应用思路;再结合数字技术原理与设计学方法归纳出数字智能型文创产品的设计方法与重点,总结出数字智能技术在文创产品创意设计、路径优化、场景融合、数字库建设、分模块组合等方面的应用方式,构建出数字智能型文创产品的设计模型。结论 数字技术与文创产品的结合可优化产品性能,推动文创产品与数字世界的高效互连,提升文创产品的智能属性并成为“活”文创。以消费者为中心的数字体验模式,可以提高文化主体的传播效率,增强文创产品的交互体验,促进文创产品的文化价值属性向数字产业链发展,从而实现最优配置。

The work aims to explore the design method of combining digital intelligence technology and cultural and creative product,so as to provide a reference design paradigm for the application of digital intelligence technology in cultural and creative product.With digital intelligence technology as the research starting point,the technical application ideas were clarified through the analysis of sensor technology,augmented reality technology,additive manufacturing and other technologies.Then,combined with the principles of digital technology and design methods,the design methods and key points of cultural and creative product based on digital intelligence were summarized,and the application methods of digital intelligence technology in creative design,path optimization,scene integration,digital library construction,modu-lar combination and other aspects of cultural and creative product was concluded,to build the design model of cultural and creative product based on digital intelligence.The combination of digital technology and cultural and creative product can optimize the product performance,promote the efficient interconnection between cultural and creative product and the digital world,improve the intelligent attributes of cultural and creative product and contribute to"live"cultural and crea-tive product.Moreover,the consumer centered digital experience mode can improve the communication efficiency of cultural subjects,enhance the interactive experience of cultural and creative product,and promote the development of the cultural value attribute of cultural and creative product to the digital industrial chain,so as to realize the optimal allocation.