乡村文化中的红色资源数字化设计研究

Digital Design of Red Resources in Rural Culture

目的 随着计算机和网络技术的革新,数字化技术是乡村文化保护的重要途径,但乡村文化中红色资源的数字化创新发展建设却相对滞后。基于此,探索运用数字化技术与手段,对乡村文化中的红色资源进行重新包装与再设计,让观众通过视听语境真切地融入红色文化中,体会红色资源的文化力量。方法 立足浙江省丰富的乡村文化,深入挖掘红色资源的内涵,探索数字化设计原则与实施路径,运用全景图像、虚拟互动、主题游戏等数字化设计手段,强化视觉感官效果,调动观者多重感官接受红色资源信息。结论 数字化设计为红色资源创新和发展提供了全新的方向,除红色资源本身的政治价值外,数字化设计为红色资源的产业化提供了一个全新的方向,开拓了红色资源文化输出与传递的渠道,丰富了乡村文化的形式与内容。

With the innovation of computer and network technology,digital technology has become an important way to protect rural culture,but the digital innovation development and construction of red resources in rural culture is rela-tively lagging behind.Based on this,the work aims to explore the use of digital technology and means to repackage and redesign the red resources in rural culture,so that the audience can truly participate in the red culture from the au-dio-visual context and experience the cultural power of red resources.Based on the rich rural culture in Zhejiang Prov-ince,the connotation of red resources was deeply explored.The principles and implementation path of digital design were explored.Digital design means such as panoramic images,virtual interaction and themed games were used to strengthen visual sensory effects and mobilize the multiple senses of viewers to accept the information of red resources.Digital de-sign provides a new direction for the innovation and development of red resources.In addition to the political value of red resources,digital design provides a new direction for the industrialization of red resources,opens up the cultural output and transmission of red resources,and enriches the form and content of rural culture.