基于互联网平台的农产品销售路径探索

Exploration of agricultural product sales way based on Internet platform

利用互联网平台销售农产品已成为特色农产品销售的重要渠道。分析农产品网络销售的优势和制约因素,从强化网络销售意识、加强人才培养、打造品牌优势、增强物流配送能力等视角,探索农产品网络销售新途径,为特色农产品开拓新市场提供借鉴。

Using the Internet platform to sell agricultural products has become an important channel for selling characteristic agricultural products.Analyze the advantages and constraints of online sales of agricultural products,explore new ways of online sales of agricultural products from the perspectives of strengthening online sales awareness,strengthening talent cultivation,creating brand advantages,and enhancing logistics and distribution capabilities,and provide referenceforthe development of new marketsfor characteristic agricultural products.