浙江丝绸文化与旅游融合发展路径探析

Research on Development Path of Integration of Zhejiang Silk Culture and Tourism

对浙江地区丝绸文化与旅游融合发展路径进行研究,总结浙江丝绸文化底蕴丰厚、遗产多样、传播广泛等特色,分析浙江丝绸文化传承与旅游融合现状,进一步探索浙江丝绸文旅融合发展路径,概括了从蚕桑文化与乡村旅游融合发展、打造复合型丝绸文化基地、丰富丝绸文创产品研发、运用科技创新驱动融合深度四个方面进行融合发展的路径.

This paper studies the development path of integration of silk culture and tourism in Zhejiang region,summarizes the characteristics of Zhejiang silk culture,such as profound foundation,diverse heritages and extensive dissemination,analyzes the current integration situation of Zhejiang silk culture inheritance and tourism,further explores the development path of integration of Zhejiang silk culture and tourism,and summarizes the integration development paths from four aspects:the integration development of sericulture and rural tourism,the construction of compound base of silk culture,the enrichment of research and development of cultural and creative products,and the application of scientific and technological innovation in driving deep integration.