产教融合背景下“新媒体营销”课程实训内容体系研究

Research on Practical Training Content System of"New Media Marketing"Course under Backgro und of Integration of Industry and Education

随着产教融合政策推进力度加大,同时企业新媒体营销加速发展,应用型本科高校开始以产教融合项目为抓手,将新媒体营销最新发展、对人才培养最新要求引入教学过程,最终形成高质量、可共享的“新媒体营销”课程实训内容体系.文章从新媒体营销课程现状与问题入手,以新媒体营销短视频与直播模块为例设计了课程实训内容体系,实现了产教融合引领教学,岗课赛证成果突出的良好教学效果.

With the promotion of the integration of industry and education,and the accelerated development of enterprise new media marketing,the application-oriented undergraduate universities,taking the integration of industry and education projects as the starting point,begin to introduce the latest development of new media marketing and the latest requirements for talent training into the teaching process,and finally form a high-quality and sharable“New Media Marketing”course with a practical training content system.This paper starts with the current situation and problems of the“New Media Marketing”course,takes the short video and live broadcast module of the new media marketing as an example to design the practical training content system of the course,and realizes the integration of production and education leading teaching and satisfactory teaching effect with outstanding achievement in posts,classes,competitions and certificates.