新媒体时代微博平台体育健身信息传播研究——基于社会网络分析视角

On Sports and Fitness Information Communication Network of MicroBlog in the New Media Era from the Perspective of Social Network Analysis

新媒体时代,微博社交平台是引领广大群众参与全民健身活动和宣传科普科学健身知识的重要载体。研究全民健身信息资源传递与流动的重要渠道之一就是微博平台上体育健身领域博主之间的网络关系。文章运用社会网络分析法,定量探究运动健身领域微博信息传播网络的整体结构性特征。研究发现:运动健身领域微博信息传播中传播权力差异显著且“派系”现象明显,建议加强微博社交功能,营造和谐发展的传播格局,促进居家健身发展并消除信息传播障碍,扩大公用传播空间,创设良好的健身氛围。

In the new media era,microblog social platform is an important carrier to lead the masses to participate in national fitness activities and pubEcize scientific fitness knowledge.The network relationship between bloggers in the field of sports fitness on the microblog platform is an important channel to study the transmission and flow of national fitness information resources.This study uses the sports social network analysis method to quantitatively explore the overall structural characteristics of the microblog information communication network in the field of sports and fitness.The study found that there were significant diHerences in communication power and,,factionn phenomenon in the communication of microblog information in the field of sports and fitness.It is suggested to strengthen the social function of microblog,build a balanced communication pattern,promote the development of home fitness,eliminate information communication barriers,expand the common space of communication,and create a good fitness atmosphere.