Booktok社区平台阅读推广的经验与启示

Experience and Inspiration of Reading Promotion on Booktok Community Platform

[目的/意义]分析Booktok社区对阅读推广的作用逻辑,旨在为我国图书馆推进全民阅读提供参考。[方法/过程]通过文献分析等研究方法,概述Booktok社区的基本情况,分析了Booktok社区与阅读推广实现路径,并利用用户对话理论,探究了Booktok社区的效应现象,在此基础上提出了对我国图书馆推进阅读推广的启示。[结果/结论]Booktok实现阅读推广的主要途径分别是情境化的书籍推荐、交互性的虚拟社区交流、场景性的阅读空间呈现和生产性的知识延伸。基于对话理论的分析,社区认同的情感连接、感知真实的身份构建和视听美学的情绪共振,是Booktok取得良好效果的主要原因。这对我国图书馆进一步进行阅读推广或有启示,如国内抖音等社交媒体平台可作为图书馆开展阅读推广服务的平台,并精准处理推送内容以增强用户交互性,综合使用视听元素,营造阅读美学体验,促进书香社会的构建。

[Purpose/significance]The paper is to analyze the function logic of Booktok community to reading promotion􀆯so as to provide reference for Chinese libraries to promote national reading.[Method/process]Through literature analysis and other research methods􀆯the paper summarizes the basic situation of Booktok community􀆯analyzes the implementation path of Booktok community and reading promotion􀆯explores the effect phenomenon of Booktok community by using the theory of user dialogue􀆯and puts forward the en⁃lightenment of promoting reading to Chinese library.[Result/conclusion]The main paths for Booktok to realize reading promotion are contextualized book recommendation􀆯interactive virtual community communication􀆯scenario-based reading space presentation􀆯and pro⁃ductive knowledge extension.Based on the analysis of dialogue theory􀆯the emotional connection of community identity􀆯the identity con⁃struction of perceived authenticity and the emotional resonance of audiovisual aesthetics are the main reasons for the good results achieved by Booktok.This may have implications for further reading promotion in libraries in China􀆯social media platforms such as TikTok can be used as a platform for libraries to carry out reading promotion services􀆯and accurately handle pushing content to enhance user interactivi⁃ty􀆯comprehensively use audiovisual elements􀆯create aesthetic reading experiences􀆯and promote the construction of a bookish society.