西部地区博物馆旅游体验及发展路径研究——基于成都地区博物馆旅游网络文本分析

On Tourism Experience and Development Path of Museums in Western China--Based on an Analysis of Tourism Network Texts of Museums in Chengdu Region

博物馆是保护和传承地方文化的重要场所。研究以成都地区博物馆为例,利用网络开放文本,从需求视角对区域范围内博物馆的游客整体感知和行为特征、服务和展品提供进行了分析。结果表明:目前成都地区游客的正面感知大于负面感知,满意度较高;游客的出行动机主要可分为自主文化学习型、专业研究型、休闲娱乐型和非完全自主文化学习型;游客满意度与博物馆管理与服务水平、博物馆展览布展策展水平、博物馆周边配套设施、区位交通等因素密切相关;同时,博物馆展品内容的稀缺性与特殊性、展出形式、展品所代表的文化、展品的年份也影响着游客的旅游决策。基于此,提出我国西部地区博物馆旅游可持续发展的建议。

Museums are significant places for the preservation and transmission of local culture.As a typical form of the integrated development of culture and tourism,museum tourism has been gradually favored by the public in recent years.The western region of China is rich in historical and ethnic cultural resources,but the development of museum tourism there still suffers from a lack of distinctive regional characteristics,a lack of innovation in products,single and outdated exhibition forms,poor inter-regional synergy,and imperfect infrastructure and service capacity.This study analyzes the overall perceptions and behavioral characteristics of visitors,services and exhibits of museums in the Chengdu region from the perspective of demands,using the open text of the Internet as an example.The results show that the visitors‘perceptions of Chengdu are positive rather than negative,and the satisfaction level is fairly high.Visitors‘travel motives can be divided into autonomous cultural learning,professional research,leisure and entertainment,and non-autonomous cultural learning.Visitors‘satisfaction is closely related to the level of museum management and services,curatorial level of museum exhibits,supporting facilities around the museum,and transportation.At the same time,the scarcity and specificity of museum exhibits,the exhibit format,the culture represented by the exhibits,and the age of the exhibits also influence the tourists’travelling decisions.Based on this,several suggestions are proposed for the sustainable development of museum tourism in the western region of China.