江苏省宿迁市农产品电商与农民增收耦合协调发展研究

Coupling and Coordinated Development of Agricultural Products E-commerce and Increasing Farmers'Income in Suqian City of Jiangsu Province

2021年中央一号文件提出进一步促进农村消费,推进电子商务深入农村,助力优质农产品走出农村进入城市。农产品电商改变了传统的农产品销售模式,拓宽了农产品市场,解决了原先一些优质特色农产品“卖难”问题,促进了优质农产品销售,并在农产品电商发展过程中进一步带动农村地区信息基础设施、物流基础设施等的建设发展,提高农民生活水平,带动农民增收。在参考相关研究成果的基础上构建指标体系,运用耦合协调模型对2014—2019年江苏省宿迁市农产品电商发展与农民增收之间的关系进行分析,结果表明宿迁市农产品电商与农民增收之间的耦合协调水平从失调阶段进入协调阶段,并呈现出逐年上升趋势。最后,根据分析结果提出了推动农产品电商与农民增收协调发展的相关对策建议。

In 2021,the No.1 central document put forward further promotion of rural consumption,promoting e-commerce entering into the countryside,and helping high-quality agricultural products go out of the countryside to enter the city.The e-commerce of agricultural products has changed the traditional sales mode of agricultural products,broadened the agricultural products market,solved the original problem of difficulty of some high-quality and characteristic agricultural products trading,promoted the sales of high-quality agricultural products,and further promoted the construction and development of information infrastructure,logistics infrastructure and other infrastructure in rural areas in the process of the development of e-commerce of agricultural products,improved farmers'living standards and increased farmers'income.Based on the research results of relevant literature,an index system was constructed,and the relationship between the development of agricultural products e-commerce and the increase of farmers'income in Suqian city of Jiangsu province from 2014 to 2019 was analyzed by using the coupling coordination model.The results showed that the coupling coordination level between agricultural products e-commerce and farmers'income increase in Suqian city has entered the coordination stage from the imbalance stage and showed an upward trend year by year.Finally,according to the analysis results,relevant countermeasures and suggestions were put forward to promote the coordinated development of agricultural products e-commerce and increasing farmers' income.