文化自信视阈下影视艺术中国形象塑造与海外传播研究

On Chinese Image Building and Overseas Communication of Film and Television Art from the Perspective of Cultural Confidence

在文化自信视域下,影视作品中恰当融入中华文化特有元素,如中式人文景观、皮影戏、京剧脸谱、民族音乐等,能够为塑造、传播中国形象服务,但是在影视作品中融入中华文化元素时要特别甄别非中华元素的入侵。如何在影视作品中恰当地融入中华文化元素,为影视艺术塑造和传播中国形象提供理论依据值得进一步探讨。

In the view of cultural confidence,film and television works properly integrate such unique elements of Chinese culture as cultural landscape,shadow puppetry,Peking Opera masks,and folk music,which can shape and spread the image of China.At the same time,the invasion of non-Chinese elements should be specially screened when Chinese cultural elements are incorporated into them.The research focus is how to properly integrate Chinese cultural elements into film and television works and how problems can be avoided,so as to provide theoretical basis for film and television art to shape and spread the image of China.