论全媒体主流意识形态话语权的生成与构建

Generation and Construction of We Media MainstreamIdeology Discourse Power

加强全媒体建设是新时代建设具有强大凝聚力和引领力的社会主义意识形态的内在要求。全媒体的即时传播和指数传播,能够满足大众接受信息的周期性需求,增强主流意识形态话语的辐射范围,但其独白式、片段化、多元化叙事也侵蚀着话语的安全性、整体性与权威性。全媒体主流意识形态话语权生成有其自身特质和内在逻辑,话语内容的准备与扩散生成解释传播力,话语意义的编码与解码生成权威公信力,话语的价值认同和行为表达生成批判引领力。实践中应不断凝聚话语主体作用力,扩大话语内容传播力,提高主流意识形态话语效果评估力。

Strengthening We Media construction is the internal requirement for building the socialist ideology with strong cohesion and leadership in the new era.The instantaneous and exponential communication of We Media has met the cyclical needs of the public to receive information,and contributed to enhancing the radiation range of the mainstream ideology.However,its monologue-style,fragmentary and pluralistic narrative also erodes the security,integrity and authority of the mainstream ideology discourse.The generation of We Media mainstream ideology discourse power has its own characteristics and internal logic.The preparation and diffusion of the discourse content generates the interpretation and communication power of the discourse,the encoding and decoding of the discourse meaning generates the authority and credibility,and the value identification and behavior expression of the discourse generate the critical leadership.It's necessary to gather the power of We Media discourse subjectives,expand the dissemination of discourse content,and improve the evaluation power of mainstream ideology discourse effect.