“数字沟通力”与天津城市形象传播

"Digital Communication Capability" and Dissemination of Tianjin's City Image

当前网络强国、数字中国已经成为中国发展的国家战略。这一过程中,在新的媒介技术影响下提升大城市的“数字沟通力”极具学理意义和实践价值。其中连接整合和转换融通两个核心要素对思考“谁来沟通”“沟通什么”和“怎么沟通”等问题具有积极指导意义,也体现出对于媒介技术、社会文化的前瞻思考和现实考量。塑造天津现代化大都市形象,需通过创新观念、顶层架构、话语阐述、技术合力等方面的多维、互动、互融的策略尝试来提升天津大城市的“数字沟通力”,扩大现代化大都市形象传播的影响力。

At present,digital China,network power and promoting the transformation from big cities to megacities have become the national strategy for China's future development.In this process,it is of great theoretical significance and practical value to enhance the"digital communication skills"of big cities under the influence of new media technology.Among them,the two core elements of"connection and integration"and"transformation and accommodation"have positive guiding significance for dealing with such issues as"who will communicate","what to communicate"and"how to communicate".It also reflects the forethought and realistic consideration about media technology and social culture.In order to shape the image of Tianjin modern metropolis,it is necessary to develop multi-dimensional,interactive and mutually integrated strategies in the aspects of innovative concept,top structure,discourse exposition,technology synergy and so on,thus enhancing the"digital communication skills"of Tianjin metropolis and highlighting the influence of Tianjin's modern metropolis image in communication.