“宏观结构”的隐身与重塑:一个消费分析框架

The Invisibility and Remodeling of the Macro Structure:An Analytical Framework Based on Consumption

在新发展阶段,消费对经济的拉动作用日益凸显,宏观的外部环境对消费行为的影响也更为显著。不同学科都在探讨如何扩大消费并转向更为可持续的生活方式,但传统研究往往囿于“社会经济地位”或“态度—行为”等范式,缺少对宏观外部环境影响的系统思考。“双重结构”框架强调,宏观外部环境对消费具有结构性约束:物质供给和文化习俗基于其社会共享性、通过多种机制影响消费行为。消费作为复杂结构约束下的产物,可以在供给—习俗—消费的动态系统中进行理解。理论和实证分析指向多元主体多重实践协同的行动框架,强调以改善消费的宏观外部环境来促进消费转型。重塑对消费的宏观结构分析,在拓展消费社会学经验研究视野、推动高质量发展方面都有重要启示。

In the new development stage,consumption serves as a growing driving force for the economy,and the impact of the macro-external environment upon consumption behavior is becoming more significant.Different disciplines are exploring measures to expand consumption and routes to a more sustainable lifestyle.However,traditional research is constrained by paradigms such as socio-economic status and attitudebehavior,resulting in inadequate systemic consideration of the impact of the macroexternal environment.The“dual structure”framework emphasizes that the macroexternal environment imposes structural constraints on consumption:material provisions and cultural conventions shared by society,influence consumption behavior via multiple mechanisms.As a product of a complex structure,consumption can be understood in terms of provision-convention-consumption dynamics.Theoretical and empirical analyses point to an action framework composed of multiagent and multi-practice synergy,emphasizing that the transformation of consumption should be motivated by facilitating the macro-external environment.Remodeling the macro-structural analysis of consumption can be an important stimulus to broadening the scope of empirical research on consumption sociology and promoting high-quality development.